Adherence to Religion :

One of the most important features of the community is their adherence of their religion and preservation of their religious worship by building temples to cater to the needs of the community in towns and villages they settled.
In the installation of images in most of the Gowda Sarswat temples, the Gowda Saraswats were actuated by the motive of propagating the Venkateswara Cilt. Thus it is that the Image Lord Venkateswara is installed in these temples. A research conducted in the records kept in the Regional Office of the Kerala State Archives; Ernakulam' it was found that the Worship of Venkateswara as the presiding deity in the temples of Gowda Saraswats, originated from the Cochin Thirumala Temple. In one of the records kept in the Archives Department of Kerala (Thirumala Devaswom record series 10, dated 1023-5-10 M.E. Memorandum submittedto the british Resident of Travancore) it was stated that the view current amongst the people that the Image of Lord Venkateswara was bought first from the konkan District to Cochin is incorrect. It was after the settlement of the Konkanis (Saraswats) in Cochin abandoning their native land Konkan, SrimadVijayandra Tirtha Swami of Kumbakonam Mutt cameover to Cochin and made a temporary stay there. The Mahajanams of Cochin who were then having link with the Kumbakonam mutt came to know that a miraculous Image of Lord Venkateswara was with the Swamiji and wanted the Image should be installed in Cochin Temple as the main deity. When the Swamiji found that the people would get prosperity and happiness if the image of Lord Venkateswara was installed and worshipped in Cochin temple the Swamiji acceeded to the request made by the Cochin temple Mahajanams for installation if the image in Cochin temple itself. The wishes of the Swamiji that the Image should be given a bath in gold coins, "Kanakabishka" were fulfilled by the Mahajanams and the gold coins handed over to the Swamiji by the Mahajanams, and the Image was permanently installed in the Cochin temple as the main deity of the Sarswaths. Gradually Saraswats residing in other parts of Kerala also installed Image of Lord Venkateswara as the presiding deity in their temples. It was stated, "that from this first estalblishment serveral other pagodas have been formed and settled in different disticts and the said Thirumala Devaswom (Cochin TD Temple) has like wise co operated in building and supporting them, as well as directing their several duties in it, and in assisting the individuals to carry in their business in life (taken from Thirumala Devswom records, state archives , Ernakulam Para 2 & 3 of the respresentation dated 23-6-1820).